Managed from scratch the creation of a “newspaper
phenomenon” and arguably helped “secure
newspaper readership for a generation".
Created a brand identity that’s become a
ubiquitous feature of the London street scene.
A key part of the team that launched Lexus and
spurred the growth of Toyota in the UK.
Increased supplementary income by 222% through
brand development and product innovation.
Established People 1st as a central player, an
authoritative leader from day one amongst the
highest levels of Government, industry and the
“Hard working, extremely dependable, highly
energetic and deeply
Barry Clarke OBE, Chairman
& Founder, Clarke Hooper Communications
“A highly effective launch implementation.
The centre-piece event created a great buzz amongst
the audience and got the new brand off to a flying
John Brackenbury CBE, Chairman,
“The most thorough application of brand
development I have seen. The brand touched everything
and involved everyone.”
Simon Turl, CEO, People
“Established a brand culture within the
business, redeveloping all marketing elements,
and led the team in a highly effective redesign
of our online and offline products.”
Andrew Warren, Managing
Director, Condé Nast Johansens