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What is a brand? Some would say it’s a company’s name. Others point at a logo or visual identity. We believe that a brand is a great deal more than that - it’s the complete impression of a business that people carry in their heads and in their hearts, influenced by everything that the business does, says, thinks and feels – everything … everywhere.

We believe that a strong brand, consistently applied, makes a business more effective, more efficient and more successful.

Simple? … We believe that marketing should be simple: get the basics right first; look at the bigger picture; less really is often more.


 

 

 

 

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