What is a
brand? Some would say it’s a company’s
name. Others point at a logo or visual identity.
We believe that a brand is a great deal
more than that - it’s the complete
impression of a business that people carry
in their heads and in their hearts, influenced
by everything that the business does, says,
thinks and feels – everything …
that a strong brand, consistently applied,
makes a business more effective, more efficient
and more successful.
… We believe that marketing should
be simple: get the basics right first; look
at the bigger picture; less really is often